The design duo Welling/Ludvik, Hee Welling and Gudmundur Ludvik, are contributing to the renewal of environmentally friendly design centered around personal experience. They are defined by a pure aesthetic, stripping away excess and letting each detail serve a functional purpose. They aim to achieve the best possible solution as seen from a number of perspectives. Comfort, materials, construction, pricing and environment are all defining factors in their approach to design.